Proven Design Leadership
Start with empathy
Empathy is what powers the design process. It’s where it all begins. Without it, there is little chance of success.
Focus on both user needs and business goals
My approach is to find the win-win for every feature. What is the solution that genuinely adds value for the user and also meets the business objectives? These are the solutions that result in buy-in across stakeholders and align teams in common purpose.
Measure, Listen, Learn
Design isn’t finished when the product goes live. Design is an iterative process. Whether you are testing in a lab or in your live product, understanding what is working or needs improvement is the difference between an MVP and achieving product market fit.